Cann-ade®
This is Cann-Ade®, the world’s first hemp-infused beverage to earn USDA Organic certification.
When Cann-Ade® approached The Standard, they had a vision: to disrupt the beverage industry with a hemp-infused drink that was as functional as it was flavorful. What they needed was a brand presence and marketing engine powerful enough to bring that vision to life — and take it national.
Together, we helped establish Cann-Ade® as a standout brand in the hemp wellness space. Through strategic storytelling, eye-catching visuals, and impactful campaigns featuring NFL quarterback Donovan McNabb and AMVETS, our partnership drove significant brand awareness, secured over $400K in investor funding, and supported national expansion into more than 600 retail stores.
Services
- BRAND IDENTITY
- PHOTOGRAPHY
- VIDEOGRAPHY
- BRAND VOICE
- WEBSITE DESIGN
- UX/UI DESIGN
- SOCIAL MEDIA
- COPYWRITING
- MARKETING COLLATERAL
- PRESENTATIONS
- BRAND LAUNCH
- BRAND POSITIONING
The Standard launched and managed Cann-Ade®’s investment campaign on StartEngine, developing investor-facing creative that helped secure over $400K in funding.
We teamed up with NFL legend Donovan McNabb on a wellness promo campaign that boosted Cann-Ade®’s credibility and launched the brand into the national spotlight. The campaign culminated in a billboard takeover in New York’s Times Square cementing Cann-Ade®’s place at the center of the cultural conversation.
